Through films in foreign languages, the beauty of UP will tell the scheme to promote tourism

Lucknow: The eyes of Uttar Pradesh, who have become number one in the country in domestic tourism, are now on the top of foreign tourists. Therefore, to make the world aware of UP’s tourism attraction, an exercise has been started to prepare audio-visual promotional content in their own language. Two films will be made to contain all the circuits and characteristics of UP, which will be dubbed in 12 foreign languages. Through this, preparations have been made to attract tourists to these sites.

Tourism department made scheme

According to information received from the tourism department, enamorphic films will be produced to showcase the tourist attractions of UP on the global stage. It will show all 12 major tourist circuits-Ramayana, Krishna-Braj, Mahabharata, Buddhist, Shaktipeeth, spiritual, Sufi-Kabir, Jain, Bundelkhand, Wildlife and Eco-tourism, craft and freedom struggle through two films of 120 seconds.

A film will include 6 circuits and their cultural, historical and natural importance will be creative and visible. These films will be produced in 4K quality and dubbed in French, Spanish, German, Italian, Russian, Portuguese, Arabic, Thai, Japanese and Korean languages.

Project in 120 days

Under the project, the selected agency will be given the responsibility of all aspects including script writing, cinematography, editing, music and voice-over. To ensure that the movies are in line with international standards, comparatively, equivalent quality materials of other states of India and television films of the Union Ministry of Tourism will be prepared.

The deadline of the project has also been clearly determined, in which the work from pre-production to final delivery will have to be completed within 120 days.

Tourists grew at Buddhist site

The number of religious people reaching Buddhist sites in UP has also increased. Last year, 61.47 lakh tourists in the state reached important sites related to Lord Buddha. Tourism Minister Jayveer Singh said that among the tourists visiting Buddhist sites, 3.53 lakh foreign and 57.94 lakh Indians were Indians. The highest 24.74 lakh devotees reached Kaushambi. After this, 22.43 lakh in Kushinagar, 11.80 lakh in Sarnath, 1.27 lakh in Shravasti, 79,418 in Kapilvastu and 43,656 in Sankisa (Farrukhabad) came to visit.

The number of tourists reaching Buddhist sites has increased by about a quarter to three times as compared to 2022. In 2022, 22.43 lakh tourists came to Buddhist sites, of which 48,498 were foreign tourists. In comparison, foreign tourists have increased by more than 7 times in 2024.