As Acer celebrates 25 years in India, we talk with Sudhir Goel, Chief Brand Chief Business Officer Sudhir Goel to learn more about the brand journey in the country. We also talk about its growing retail footprint, the development of gaming in a mobile-first market, and how the brand is preparing for the AI-managed future.
Q. Acer has completed 25 years and has more than 250 stores across India. Can you highlight this trip and contribute to Acer’s consumer electronics trip?
The development of Acer has shown the country’s digital change closely. From the beginning, Acer has led Innovation, pioneered the gaming laptop segment, and supported the rise of the gaming community. We helped re-start education by making smart classroom solutions, driving tech-ignited learning nationwide.
Our portfolio now spreads enterprises and government sectors with altos solutions and spreads in lifestyle location via Acerpure, for increasing demand for health-focused technologies. We have strengthened our digital and offline retail appearance to enhance access to urban and rural markets, strength and personal experiences. By early adopting the production linked incentive (PLI) scheme, we have promoted the local construction of desktops, laptops and more, actively contributed to the “Make in India” vision.
Acer’s visit has been anchored in innovation, stability and inclusive development. Through our focus on the creation of a strong, future ecosystem prepared, nurture local talents, and to confidently lead us to the responsible practice-future. As we progress, the aer is committed to shaping India’s technical landscape with purpose and impact.
Q. Acer is expected to hit 300 stores in early 2025. Can you highlight the retail expansion strategy? With the development of online shopping, Acer can highlight online vs. offline shopping for laptops and PC parts?
We are targeting over 300 stores by the end of 2025, focusing on the customer’s access and improving engagement. Each retail outlet is designed as an experienced center, allowing customers to interact with products, seek expert guidance and make confidence, informed options. In an era where computing needs are rapidly specific, these hand experiences are more important than ever.
While e-commerce continues to grow, offline channels remain strong, especially for laptops and high-demonstration gaming PCs, where privatization and product interaction is important. Our Omnichannel strategy brids both the best of the world, mixing the ease of online shopping with intensive support and service of in-store experiences, ensuring constant value for our customers at every touchpoint.
Q. Can you talk about Acer’s attention on Tier 2 and Tier 3 cities for retail expansion? How do you see shifting between Tier 2 and Tier 3 city shopkeepers between online and offline shopping for laptops?
These markets are showing encouraging speeds, with rising hunger for increasing digital adoption and high quality, performing technology. Consumers here are rapidly making aspirational purchases, creating strong demand for reliable, value-driven brands like us.
While online shopping provides ease and access, when it comes to high-urgent products such as laptops, many customers in these cities prefer to go to a physical store. Offline outlets provide more than a point of sales-they provide personal guidance, local language support, and reliable post-selling service, which helps to build deep trust and increase overall purchase experience.
Q. Acer is one of India’s top five PC players. Can you throw some light on long -term vision for continuous development and leadership in the Indian market?
We are investing strategically in solutions prepared for the future-to meet the changing needs of consumers and businesses from—–wided tools and energy-skilled computing to advanced gaming technologies.
While Acer remains a leading PC brand, we aim to develop as a complete technology partner, providing a wide range of prasad in computing, smart devices and digital infrastructure. The expansion of our role in important areas like education, government and enterprises is integral to this visit.
To strengthen local manufacturing by combining state-of-the-art innovation with price-powered products and increasing speed and agility, we are well deployed to deepen our leadership in India’s lively and developed technology scenario.
Q. I remember that in 2015 Acer Prepator was synonymous with quality gaming laptops, and the same is true today! Gaming has developed in the last decade as a category. Can you throw light on the development of PC and gaming laptop landscape in India, especially since we have a mobile-first market?
Acer has always been a pioneer in Gaming PC Space in India, and the journey is no less than notable since the onset of the Acer Predator series. Back in 2015, the gaming laptop was a niche, mainly for enthusiastic people. However, over the years, we have seen a radical change. The explosive growth of asports, content creation and streaming culture, combined with the increasing recognition of gaming both as a profession and a passion, has greatly expanded the gaming category.
While India remains a mobile-first market, we are looking at a change towards fast high-performing gaming laptops and desktops. It is powered by users looking for more immersive experiences, enhanced graphics and competitive performance by users. Gaming PCs have developed from being a product for hardcore gamers, which are now up to the versatile machines used by students, professionals and creators that demand strength and flexibility in a device.
In Acer, we are in lockstep with this development. Our hunter and nitro chain continues to carry on envelopes with advanced thermal design, powerful GPU and AI-Integrated Promotion. We have also made concrete efforts to make gaming more accessible by offering a series of equipment at various price points, while they ensure that they maintain high-demonstration standards and build quality, we are famous for this. India’s gaming community is growing at an impressive pace, and we are proud to be a part of this exciting movement, which is strengthening with technology to excel gamers at every level.
Q. Acer has a wide portfolio of products for a variety of users. Can you highlight product extension strategies in laptop, gaming and lifestyle consumer electronics?
Acer’s product expansion strategy is designed to meet the developed needs of today’s diverse consumers, providing state -of -the -art technology in laptops, gaming and lifestyle electronics.
In the laptop segment, we provide a wide range of options, combination performance, innovation and access to all, from students to professionals. For gaming, we continue to lead with high-demonstration hardware, advanced cooling and immersive displays, ensuring that gamers have essential tools at every level, which range from casual to competitive.
With lifestyle electronics such as Acerpure, we increase the increasing demand for health-centered, smart home devices that increase everyday life. Additionally, our commercial solutions, such as altos servers, reliable, are helping in businesses and fields such as education and government drive efficiency with high-demonstrations computing.
Through this diverse portfolio, Acer is committed to giving techniques that are not only advanced, but accessible, empowering users in every aspect of their life.
Q. Can you throw light on it where you see Acer after five years from now?
Over the next five years, Acer aims to lead India’s digital change by developing a comprehensive technology solution provider from a major PC brand. Our focus will be on AI-operated, smart and durable solutions that are spread beyond traditional computing, to empower areas such as education, healthcare and manufacturing.
Acer is especially committed to making advanced technology accessible in Tier 2, 3 and 4 cities. These areas are experiencing rapid digital adoption, offering important opportunities for development. Our strategy involves expanding our retail appearance, strengthening the service network and offering localized solutions to meet the unique needs of these communities.
By 2030, Acer describes himself as a reliable partner in India’s digital journey, providing intelligent, mutual and durable solutions to promote innovation and inclusive growth across the country.
Q. AI is still a big discussion in PC space. Can you highlight how Acer is educating the customer about the benefits of AI in real -world applications?
In Acer, we see AI as more than just a discussion; It is a transformational force that increases everyday computing. We are committed to integrating AI by meaningful ways in our products that directly benefit our users. For example, our Swift Go 14 AI and Predator Helios take advantage of advanced AI abilities to take advantage of AI laptop, manage system resources efficiently, and provide personal user experience. These features are designed to make computing more comfortable and responsible for personal needs.
However, the inclusion of AI in our products is only part of the equation. Equally important is to ensure that our customers understand how to take advantage of these AI facilities so that they can increase their daily tasks. To achieve this, we employ a versatile approach to customer education. Our retail experience is designed to provide the field performance on hand, allowing customers to interact with AI-operated equipment and first allow it to see how these features can improve productivity and user experience. Additionally, we provide informative packaging and targeted digital campaigns to convey the benefits of AI in a clear and accessible way.
Through these efforts, Acer aims to demolish AI and empower users to exploit their full potential, making advanced technology accessible and beneficial to all.
The Post Gaming, AI and The Future of Laptops in India: In a conversation with Sudhir Goel, Chief Business Officer of Acer India, appeared for the first time at TrakinTech News
https://www. TrakinTech Newshub/gaming-ai-and-the-future-of-laptops-in-india-in-conversation-with-sudhir-goel-chief-business-officer-acer-india/